iStartedSomething has a video of the new Windows Mobile Marketplace experience. Looks pretty nice, and definitely something Windows Mobile needs. This has been one of the more enjoyable aspects of the iPhone - I frequently browse and try apps from the phone without any messy download-and-sync installations. Personally, I've never quite understood why .NET CF developers often don't make mobile cab installers - which are actually _easier_ to create than desktop installers. I'll be interested to see what apps land on here, and may have to fire up a .NET CF project myself now!